Maison de Paris was founded during a visit to the fabric fair in Paris. That night, as we walked along the river Seine and crossed the Pont des Arts bridge, we noticed the love locks all carrying the same message: “J’aime le monde et nous devons le protéger” – I love the world and we need to protect her. This sparked a conversation as we walked back to our cozy Parisian hotel. We love the world, but how can we protect her? Motivated by the impact of fashion on people and the environment, we felt it was our responsibility to contribute to a better future for our world. That’s where the idea for Maison de Paris - premium & long lasting denim for women - was born.